The Editorial K Culture K Superdry CODE: Make It Your Own
9 minutes read

Superdry CODE: Make It Your Own

Jul 4, 2021

INTRODUCING CODE

 

Classic sports and street-style designs. Superdry CODE never compromises on superior quality, attention to detail, distinct graphics, and original designs.

Perfected activewear and minimalist sports-inspired sweats are the modern uniform of Superdry CODE and the ones that wear it.

 

WORKING WITH YOUNG TALENT

 

This season we’re showing up in a new space. Collaborating with talented young influencers to connect with our consumers in the most authentic and real way.

We wanted to empower youth culture and champion digital content creators by providing a platform to showcase their artistic vision. Because what’s better than supporting other creatives?

We challenged 15 creators to style and wear Superdry CODE in their own way. They provided us with some great images which we then displaced and reimagined into a collage treatment, inspired by youthful graphic expressions and CODE’s own branding. The overall look had an unpolished, personal treatment, tweaked and adapted slightly to suit each creator’s own style and aesthetic.

CHECK OUT THE FINAL RESULTS…

CODE INFLUENCERS

@victoriavncnt_

Superdry CODE – Make it your own. Wear it your way.
Shop our latest men’s and women’s drop now.