INTRODUCING CODE
Classic sports and street-style designs. Superdry CODE never compromises on superior quality, attention to detail, distinct graphics, and original designs.
Perfected activewear and minimalist sports-inspired sweats are the modern uniform of Superdry CODE and the ones that wear it.
WORKING WITH YOUNG TALENT
This season we’re showing up in a new space. Collaborating with talented young influencers to connect with our consumers in the most authentic and real way.
We wanted to empower youth culture and champion digital content creators by providing a platform to showcase their artistic vision. Because what’s better than supporting other creatives?
We challenged 15 creators to style and wear Superdry CODE in their own way. They provided us with some great images which we then displaced and reimagined into a collage treatment, inspired by youthful graphic expressions and CODE’s own branding. The overall look had an unpolished, personal treatment, tweaked and adapted slightly to suit each creator’s own style and aesthetic.